Honesty: KENTMAX keeps good faith as its guideline to develop itself and flourish enterprise. Staffs conduct themselves based on honesty. In this way, it can be responsible for enterprise, staffs and society.

Practice: KENTMAX requires its staffs to be severe with themselves and lenient towards others and stress practical attitude toward work.

Innovation: JUNMAX always focuses on innovation to survive and develop itself. It values science and technology as original power of its sustainable development to innovate technology, product and management, to bring individual initiative into play to most extent, and to jointly develop individuals and enterprise.